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How to Write The Perfect Guest Post

How to do guest posting
Image Credit: https://pixabay.com/users/kalhh-86169/

 

What is Guest Posting ?

Guest posting also known as Guest blogging is an SEO method in which the owner of a blog writes an article on another blog which is owned by someone else. The article also contains a link to author's blog which gives his blog a backlink, exposure and authority.

Guest posting is beneficial for the both parties. The author gets the backlinks and audience for his blog while the owner of the blog gets original and unique content for his blog. Moreover, the author gets the opportunity to interact with the audience who comments on his article.

 

Why Guest Post?

Build Authority

Establishing yourself as an authority in your field is key to building a successful website that
draws subscribers and makes sales. When your content appears on the site of an established
leader in your niche, their implied endorsement of your work enhances your reputation as a
leader too. Thought leaders have large numbers of readers.

Boosts Visibility

Because guest posts on a highly visible site reaches a wide audience, you reach that audience
too. Carefully crafted posts rich in search-friendly keywords can help new readers find your
content, especially if your guest post offers an in-depth solution to a pressing problem.

Build the Right Backlinks

Raising your site’s profile in search engines depends on backlinks – links from other sites back
to yours. But not just any old backlink will do. Spammy link generators and shady promotional
sites have led leading search engines such as Google to carefully examine the source and
quality of backlinks to a site to determine its legitimacy and ranking.



How To Write The Perfect Guest Post Pitch

Step 1 – Visit the blog and read a couple posts.

If you really want to write for a specific blog, then you need to understand what their style is.
You need to learn how they write, what topics they seem to cover and how in depth their posts
are.

Step 2 – Interact by commenting on their blog.

You need to start the interaction with them. We’ll do this by leaving some blog comments.
Leave an in-depth meaningful comment on each one of the posts you read. Maybe even ask a
question or offer a suggestion of something you think would add value to what they posted.

Step 3 – Make an introduction.

Wait a few days or at least wait until your comments have been approved and then reach out
to the blog owner through email. Introduce yourself. Tell them how much you love their blog.
Ask them a question about their business or website.
We’re simply breaking the ice here. We’re not trying to close the deal yet, just letting them
know who we are and giving them another touch point.

Step 4 – Wait for a response.

Now that you have emailed you are going to have to be patient and wait for an email response.
Sometimes this can come within a few minutes but other times it might take days.
But if you haven’t received a response, send them a follow up email after 1-2 days.

Step 5 – Send them your pitch email.

This is the critical part. You’ve laid a lot of groundwork in order to get to this point and the last
thing you want to do is mess that up by giving some templated crappy pitch.

Make it personalized
Ideally, if you have gone through the previous steps then you have emailed the blog owner and
they have replied back to you.
If that is the case then it is super easy to get personal here because you are already in a
conversation with the blog owner. You simply reply to the previous email and gently ease your
way into the pitch.
Even if you haven’t been emailing the blog owner, the pitch email needs to scream personal. In
fact, you need to write a new one of these for every single person you pitch. This is where most
of you go wrong.

Give them 3-5 ideas for posts.
At this point in the email you need to transition into giving your new friend 3-5 really good
ideas for articles you would like to write for them.
You literally need to write out 3-5 sample article titles in the email.
Here is where you can show them that you have the chops to create compelling content.
Make the titles exciting: “An SEO Strategy So Simple Your Grandma Could Do It”

Guest Post Pitch Email Template
Remember, don’t use a strict template, make sure to be personal.

Mike, thanks for the response. It makes total sense. I’ve seen the same thing with the clients I have
been working with but I was wondering if it was just me.

Hey I would love to write about this topic for your blog if you’re interested.

Here are a few post ideas I have been thinking about:

“5 Reasons Why Doing SEO On Your Own Will Cost You Thousands”
“The 10 Things Your SEO Guy Should Be Doing Every Day”
“The 3 Simple Steps To Top Rankings In Google”
“An SEO Strategy So Simple Your Grandma Could Do It”

I’m also open to any of your ideas as well.

Anytime I guest post on a prominent blog like yours I always make sure to do 1000+ words, with
images and data to back up any points I make.

You can see some posts I have written for other prominent blogs here:
https://www.technorook.com/2019/10/how-to-write-perfect-guest-post.html
https://www.technorook.com/2019/10/share-post-from-website-to-facebook-page.html

Let me know what you think.

Either way, I appreciate your help.

As you can see I take the time to thank them for their help on the previous email and then
transition into writing for their blog.

I give them 4 really good post ideas and then I give them proof that I can write by including
samples to blogs I know they will have heard of before.

Now keep in mind that there are some blogs, including many of the blogs on our list that just
want content and will approve your posts as long as they are half decent. In fact, some if not
all of the steps above are irrelevant to them. But for the most part, if you follow the 5 steps
above you will find yourself guest posting for some really awesome publications and your
rankings and direct traffic will continue to increase. Best of luck!


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